Social Recruiting Trends You Should Follow In 2015
If you thought social recruiting was big in 2014, prepare for a revolution ahead. In 2015, a rapidly growing number of recruiters are expected to use social media like never before.
A survey brought by Jobvite showed that last year, already a smashing 73% of recruiters planned to invest more in this particular hiring technique. What does it mean for students and candidates searching for interesting career opportunities? That social media profiles, activity and engagement will be more important than ever.
Here are the top five social recruiting trends to follow in 2015.
1. A LinkedIn account is a must
According to the Jobvite survey of 2014, 79% of recruiters found a hire through this social network. Apparently the vast majority of recruiters use LinkedIn. An estimated 94% speaks for itself, and since in the near future even more hiring managers will get interested in social media as a recruitment tool, you’ll find many hiring managers lurking around LinkedIn to spot real talents.
What does that mean for you?
If you want to be head-hunted, you’d better get yourself a great LinkedIn profile right now and start using it in the right way – generating content of value, adding new connections, interacting with your professional acquaintances and joining professional groups related to your industry.
2. Other social networks to watch are Facebook and Twitter
When hunting for talents, two-thirds of recruiters refer to Facebook as a potential source of valuable information about a candidate’s background, culture, professional approach and personality. A half of hiring managers will choose Twitter, a social network used by many professionals to both interact with others and build their status as thought leaders of their industry.
In 2015, these two social networks will become even more important. Depending on your sector, you might want to invest some time in your Facebook profile. Make sure that your profile photo fits the culture of your industry and that the “About” section is full of valuable information.
For some sectors, Twitter is far more important than Facebook. When it comes to this social network, it’s less about your profile and more about the things you share and post about. Recruiters will be looking into what kind conversations you’re having and with whom you tend to interact. Boasting many followers will become nothing short of a real asset.
3. Look for jobs on Facebook
In 2014, almost a half of recruiters admitted to using this social network to post jobs. In 2015, this tendency will develop to include Twitter as well. If you’re considering changing your job, social networks might be the right place to look first, especially if you’re aiming at a particular employer.
4. Passive candidate recruiting on the rise
In 2015, an increasing number of recruiters will realise that social media is nothing else than a passive candidate talent pool and they won’t hesitate to seize this opportunity for sourcing and engaging valuable talents.
What does this mean for you? Even if you’re not looking for a job right now, it’s smart to keep your LinkedIn profile updated and engage on the platform. You never know when recruiters might be checking your profile.
5. Recruiting will go mobile
With mobile technologies on the rise, the importance of mobile platforms in recruiting is also likely to become more significant. This means that candidates will be presented with tools and platforms to make applying from mobile devices easier than ever – like mobile-optimised careers sections of employer websites. Have your resume ready on your phone or tablet and use LinkedIn for mobile to catch up with the job market on the go.
The current job market is dominated by the demand for highly skilled workers and unique talents. Recruiters will use social media to screen candidates, research their personality, check their status in their online community and ensure they boast impressive professional networks.
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage”. Amy Jo Martin
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